🎙 Episode 238
Host: Marc Summers (AIME’s Founding President)
Guest: Russell Petty (Founder of Broker Marketplace)
This week’s Broker to Broker podcast features A.I. strategist and former broker-owner Russell Petty, who delivers a masterclass on integrating artificial intelligence into your brokerage.
Russell moves far beyond basic ChatGPT uses, revealing how broker-owners can harness advanced A.I. for deep market research, automated system building, and creating unmatched value for loan officers.
He even provides an actionable roadmap to future-proof your business against the coming AI revolution in mortgage.
🔹 Key Takeaways:
- – How to use AI for deep research to identify the exact needs of your ideal loan officer avatar.
- – Building custom tools and lead magnets in under an hour to attract and retain top talent.
- – Automating repetitive tasks and complex workflows using AI agents like Claude.
- – The critical SEO hack to get AI platforms like ChatGPT to recommend your brokerage.
- – Why your personal brand is your ultimate defense against AI-driven competition.
- – Preparing for the next generation of homebuyers who prefer seamless, low-touch AI interactions.
💡 Golden Nugget:
“Think of AI as an unpaid intern that’s just as smart as you are, has all the context, and never gets tired. It’s a genius savant sitting beside you.”
👉 Subscribe to Broker to Broker on YouTube, Spotify, or Apple Podcasts.
👉 Join AIME: aimegroup.com/membership
#BrokerToBroker #BrokersAreBest #MortgageTech #MortgageAI #FutureOfMortgage #BrokerSuccess #AIME #Podcast #MortgageIndustry
